AI, Relational Capital, and the Future of Tourism Systems

AI is transforming tourism at an unprecedented pace. From marketing and analytics to visitor engagement and operational efficiency, the possibilities seem endless.

But as technology becomes more capable, one question remains: Will relationships become even more important?

In the latest episode of Insightful Moments, I explore how relational capital—trust, credibility, reciprocity, and collaboration—may be one of the most valuable assets destinations possess in an AI-driven future.

Join me as we discuss the intersection of artificial intelligence, social capital, and tourism systems, and why the destinations that thrive may be those that combine technological innovation with strong human relationships.

🎙️ Listen now and join the conversation about the future of tourism.