Founder

Jeremy D. Fairley, Ph.D

Jeremy Fairley is a seasoned tourism and destination marketing professional with a dynamic background spanning academia, industry leadership, and technology innovation. Based in Florida since 2014, Dr. Fairley brings over a decade of experience in hospitality and tourism marketing, with a specialized focus on destination marketing and management.

He began his academic journey with a B.A. in Communication Studies and a minor in Advertising from the University of Tampa. His early career included roles in politics, advertising, and the rental car industry before transitioning into destination marketing at Visit Tampa Bay. Driven by a passion for strategic tourism development, he earned his M.S. in Hospitality Management from Florida International University in 2015 and later completed his Ph.D. in Hospitality & Tourism Management at the Rosen College in 2022.

Throughout his career, Dr. Fairley has held key roles at leading industry vendors and tourism technology firms, including aRes, Bandwango, Threshold 360, and SPARK. Since 2022, he has served as Senior Partner, Customer Success at Adara, A RateGain Company, where he supports data-driven marketing strategies for global tourism clients.

In addition to his industry work, Dr. Fairley has been a dedicated educator at the Rosen College since 2017, teaching courses in tourism marketing and management. His research interests include destination marketing, event technology, organizational social capital, and various other topics.

Outside of his professional life, Dr. Fairley is an avid supporter of Manchester United and the Detroit Lions. He lives with his wife and their energetic dog, Russet.